Even Olympic gold medalists pass under the yoke (passum sub iugum), becaue they submit to the regime of the Olympics institution and the perons who run, i.e., benefit from it, instead of creatively shaping their own lives. The medium, here, as almost always, is the message that people don't read. They fantasy they are free when they are voluntarily toeing the line. Dulce et decorum set pro patria mori! (But maybe some of them to a lesser or greater degree do understand the real game and are cynically playing along in a pact with their Devi?)